Heaps of "leads" but not many jobs won?
Your agency says the leads are rolling in. Your job sheet and your bank account say otherwise. That's because Google is being told to find you leads, not paying jobs. Fix that, and the same ad spend starts bringing in better work.
of Google Ads accounts never tell Google which leads turned into paying jobs.
And most agencies have no idea it's even possible.
Sound familiar?
Spending big on ads, not seeing it in the bank
Agency boasts about leads that never become jobs
Heaps of tyre-kickers and price shoppers
Can't get half of them on the phone
Spam, overseas and out-of-area enquiries
The jobs you do win are your smallest ones
Just not getting enough leads, full stop
Not sure what you're actually getting for your money
If any of these ring a bell, there's a very high chance Google is being fed the wrong information. The good news: it's fixable, and it's one of the biggest unlocks for your ad results.
Leads don't pay the bills. Jobs do.
Google works to whatever target you give it. Most accounts give it one target: get leads. So that's exactly what it does. Any lead it can find, as cheap as it can find them. It has no idea which ones actually made you money.
Target: any lead
A spammer filling in your form counts as a win
Someone overseas or out of your area counts as a win
A tyre-kicker who never picks up counts as a win
Your smallest job counts the same as your biggest
So Google goes and finds you more of all of them
The agency report looks great. Your bank account doesn't.
Target: paying jobs
Only leads that became real, paying jobs count
Bigger jobs count for more than small ones
Spam and time-wasters stop counting, so Google stops chasing them
Google finds more people like your best customers
More good jobs from the same ad spend
That's the kind that shows up in the bank.
Your job software already knows which leads made you money.
ServiceM8, simPRO, AroFlo, Pipedrive: they know which enquiries became jobs and exactly what each job was worth. Send that back to Google and it stops guessing. It learns what a paying customer looks like, then goes and finds more of them.
Automatic, every time. Nothing changes for you or your team. You just keep doing the work.
Better jobs, not just more leads
Google starts chasing the people who book, pay and become your bigger jobs.
Less time on tyre-kickers
Fewer spam, out-of-area and never-pick-up enquiries clogging your phone and inbox.
Every ad dollar working harder
Same budget, aimed at the customers who actually make you money.
Every lead tracked. Every job valued.
This is the tracking for a pest control business we look after. Every call and form from Google Ads is tracked back to the campaign it came from, reviewed, and marked as junk, good or won, with what the job was actually worth. Then it all goes back to Google.
Tap to enlarge. Phone numbers blurred.One call, start to finish
Which ad it came from: the exact campaign, down to the click.
What happened on the call: recorded, transcribed and summarised.
Whether it became a job: marked won.
What it was worth: $3,853.
Sent back to Google: so it knows this click was worth $3,853.
A $3,853 job is worth a lot more than a $10 one, or a form from someone in another state. Google can't tell the difference unless your tracking tells it. Most accounts don't.
Most agencies don't bother.
They bang out the most basic campaigns, send you a report full of leads and call it a win. You're lucky if they've even set up conversion tracking.
Connecting your job software to Google takes time, effort, care, and being a big enough nerd to get it right. That's exactly why so few accounts have it, and why it's such a big unlock for the ones that do.
If your account isn't set up this way, why not?
We check your account. You never have to get on a call.
No phone call, no Google Meet, no "quick chat" before we've looked at your account. Here's exactly what happens after you hit submit.
You submit. We review.
Our team manually reviews every submission. We approve the businesses that look like a fit.
We get access and dig in
Once you're approved, we automatically email you a link to add your Google Ads customer ID (CID). Our system requests access, you approve it, and we take a deep look at your account.
We tell you what to fix
We let you know how your setup can be improved. If you're interested, we can walk you through it on a call then. No call or Meet needed before that.
What we look for
Everything that decides whether your ad spend is chasing jobs or just chasing leads.
Whether Google knows which leads became jobs
Whether your job software is connected to your ads
Whether spam and time-wasters are being counted as wins
Whether bigger jobs are valued higher than small ones
Whether your calls and forms are tracked properly
Where your ad spend is leaking
Is your ad spend chasing jobs or just leads?
Our team manually reviews every submission. If you look like a fit, we'll email you right away to ask for your Google Ads account ID.
1Our team manually reviews your submission. We approve businesses that look like a fit.
2If you're approved, we automatically email you a link to add your Google Ads CID. Our system requests access, you approve, and we take a deep look at your account.
3We let you know how it can be improved. Interested? We can explain it on a call then, but no call or Meet is needed before.